Have you identified what makes you unique and interesting? As a business or influencer, it’s important to have some confidence in how you want to portray yourself. This starts with having a good understanding of your brand identity.
Not only will these allow you to attract ideal clients and find brand partners that align with you – but it will also ensure you are growing an audience that is like to be engaged and support you, simply, by being you!
Let me use myself an example… bc I am a Leo. As a creator, I am a lifestyle influencer (general, right?) but let me take that a step further.
I mix business with personal. How? I share content that touches on social media and business tips but I also show my personal life; milestones like getting engaged and renovating our mobile home. By sharing my story online, I have been able to create awesome two-way conversations with those that read my blog and connect with my social media accounts through email, direct messages and of course likes, comments, shares and saves! I share about my past work experience and the skills and knowledge I have gathered over the years of working in digital marketing/branding but don’t hold back from showing my true colours.
I can explain what sort of lifestyle I live but it’s easier to share it through posts. It’s easier when you are building a personal brand vs. building a corporate brand. But if you are the brand – don’t over think it. You are what you are. The challenge for most is finding and then connecting with people that share similar values, appreciate your experience, love personality and connect with your voice. The other part is creating the content. Social media is one of the most effective ways to target an audience by interest, location and a ton of data around their online behaviour.
Before you focus on engaging and growing your brand, do some self-reflection and ask those close to you how they would describe you. One last thing… don’t forget that a personal brand is a living thing. Your brand is constantly evolving. Don’t let that hold you back from showing up!
As always, if you want to connect or book a free into call with me. Click here!
