Zero in on your target audience and think about your business. Who really is interested in your brand. Think beyond only your product or service but you’re overall mission and brand position. Ultimately, creating a sense of connection with your audience by remaining authentic and creating quality, relatable content that provides value to your followers.
Some different content styles include static posts, carousels, videos, boomerangs and content on your Instagram story. As for content ideas:
BRANDED CONTENT
This could be as simple as a testimonial, using your brand fonts + colours. Other ideas are photography that includes branded props, your logo printed off and used as a prop or even custom animation/illustrations.
AUTHORITATIVE
This type of content often includes tips, advice and tricks. Let people know that you know what you’re talking about. They will start to affiliate you with the knowledge you’re talking about. Become an expert in your industry.
QUESTIONS
Ask questions and answer questions. Use this as a way to communicate key information, process and to educate your potential or existing clients. By asking questions, you prompt your audience to engage with your content.
A PLAY ON EMOTION
Share happy moments such as birthdays and fun milestones with your audience. Often sad posts, exciting posts or posts that show your vulnerability are super relatable and could be a good fit for your brand. Beauty is a business metric, something that leaves people inspired or makes them stop the scroll is ideal too!
PEOPLE
Show yourself! Have a team? Introduce them. If you have happy clients, don’t forget to include them as well. People are validated when they see other people happy. Also, depending on your business; clients are very likely to want to know the face behind the brand.
Use your analytics to see what is well received and what is not. If a certain post is now doing well, try another type of content.
