Pinterest is an effective way to grow your brand + drive web traffic with only a couple hours of work week. If you’re trying to build brand awareness or drive web traffic, you should open up Pinterest right away!
This visual search engine and social media network has over 250 million monthly users looking for inspiration, information and are very likely to click through for more information or to shop on your website.
Let Pins to tell your brand story.
Use compelling images, lifestyle images are often most effective, think plain product shots. Always keep in mind the audience you are targeting and who you are trying to attract with your content. Provide detailed descriptions to help people relate (ie. fashion post with a bikini “wear this on your next beach vacay!”
Highlight any features or highlights to help get others excited about your ideas or service
Create branded content.
Search friendly Pins are Pints that show off your branding and offer engaging imagery that will attract your ideal audience. Play with different fonts, your colours and fun elements. Pretty colours and fonts stand out while the text and photography make it much easier for a user to quickly understand what the content is.
The best Pins are vertical and take up more space and stand out, don’t make pins too long. An ideal ratio is 200px by 900px tall. Again, use your branding when creating Pins but don’t overdo it.
While you write your descriptions, try to anticipate what Pinners could be looking for will and what keywords they would search with. Make it easier to appear through organic search, use keywords and do some research by browsing similar content.
Send users to your website.
88% of Pinners find new ideas on Pinterest. Not only do users seek inspiration but they are likely to shop while browsing Pinterest as well. Pinterest search drives millions of visits to other sites through referral traffic daily.
When someone saves your Pin, their followers are likely to see it on their feed. This exposes it to even more people with similar interests making Pinterest a great place for new customers to discover your brand and products.
So if you’re looking to build brand awareness and drive web traffic, you need to hop on Pinterest and share your content there. Sometimes, I have months where my average views are over 10,000!
