Organic marketing definitely has less upfront costs than paid marketing, that might be obvious. With organic marketing, you are likely focusing on social media management, content marketing, word of mouth, loyalty, and search engine optimization. With paid marketing, you’re likely putting a focus on pay per click campaigns, sponsored posts, influencer marketing, etc.
Which one is best? Well in my professional opinion, you should have a balance of both organic and paid marketing. Ultimately your overall marketing strategy is really going to be built around your marketing budget. It’s not easy or ideal to build a plan without having a budget in place. Anyways, here is a quick breakdown of the pros and cons of each!
Organic Marketing
Pros:
- Easier to build trust
- More cost-efficient
- More authentic and meaningful engagement
Cons:
- A lot of trial and error
- Slower growth rate
- More uncertainty compared to paid
Paid Marketing
Pros:
- Easier to reach a larger audience
- More likely to make a sale
- A quicker return on investment
Cons:
- Higher up front cost,
- Less engagement
- Ads are temporary
Looking for more information on organic or paid marketing strategy? Let me know! I’m passionate about discussing a balanced strategy. With paid marketing, you can bring a lot traffic to your website or blog. However, when you stop paying for advertising that will stop quickly. On the other hand, organic marketing is more time consuming and will take time to fully ramp up but long term, it’s helpful to bring targeted visitors to your website or blog.
