How do you get the best return when creating an influencer campaign? You’ve got to know what you’re doing. Sure you can gift product or pay for placement but let’s talk about getting the best bang for your buck! Planning your next influencer campaign is important, do it with strategy.
First, review who you consider an influencer. It’s okay to ask for statistics on their audience breakdown. Sure a gorgeous female swim model might be a great influencer but what if their audience is actually all men and you’re trying to sell something that more females would be likely to buy? Not ideal.
Listen to feedback from influencers. If they’re sharing a sincere worry or doubt, hear them out. They know their audience better than you do – they also can tell you what types of post perform better than others.
Be clear with your objectives and how they will be measured. This is super critical and shouldn’t be an after thought!
While these are great tips — there are definitely other considerations to ensure you get the best return on your influencer marketing efforts – and I can help! Be sure to check out creatorservices.ca for your influencer marketing needs.
