Before creating your own personal branding, you’ve got some thinking to do. To create a strong and effective brand, you need to consider who you are. What skills do you have to offer? Do you have professional work experience or special abilities that make you stand out? Think about your education and your abilities. When thinking about who you are, consider your passions. A brand with passion and personality are key to building a strong brand. Lastly, think of your unique selling points. What do you specialize in? Your key to success is cultivating a community. The nicher you are, the richer you are!
Next, think about your brands perception. What do your friends and family think about you? Think about what your best friend might say when describing you. After you have thought about personal relationships, think about your professional relationships. What do your peers think about you? Do your clients perceive you as an expert in a specific industry or on a topic such as branding or social media? The next perception to think about is your online presence. Have you built a reputation online? Try Google searching your brand and name. Do you engage with others that share similar interests?
When creating a personal brand you need to think about your goals. Why are you creating a brand anyways? You are likely offering a solution – be it a product or a service. Next, you need to identify the right market for what you have to offer. It’s key to identify who your audience is. Where do they live, what are their interests and what are their buying habits? It needs to be obvious what you offer. Plan your communication strategy to be clear and consistent.
In order to create your personal brand, you’ll need to consider the brands look and style. Think of what emotion and words would you affiliate your brand with. Picking a name and slogan that is identifiable and easy to remember. Your brand colours and fonts should represent you. Use your brand to engage your own story. Share your journey and experiences through branded content.
In order to build your brand, you need to create a thriving ecosystem for yourself. Where is the home base for your brand? If you are an e-commerce brand or online influencer, it makes sense to have your website or blog the centre of all your online communications. Use social media to share and interact with your ideal client or consumer.
If you’re looking for branding, no matter where you are, you should check out Brand Ambition. You can book your free consultation by phone or video here.
